SOLON, OH — (Marketwired) — 07/09/13 — Efficient Collaborative Retail Marketing (®), a leader in business innovation and technology, is proud to announce that BV Investment Partners (BV) will become ECRM-s majority shareholder, effective immediately. This strategic partnership will drive ECRM-s growth within current endeavors while simultaneously expanding into new areas.Founded in 1994 by the late Charlie Bowlus and his son Mitch Bowlus, ECRM is known for strategic events and promotiona