ROMFORD, UNITED KINGDOM — (Marketwired) — 08/07/13 — announces that a recent study published by the Direct Marketing Association (DMA), shows that Direct Mail still adds value to consumers and marketing activities.With over 1,000 members throughout the UK including agencies, list brokers and mailing houses, the DMA has promoted the business interests of its members and helped to raise industry standards since its inception in 1992."Many people today easily could choose to conduct their
In the third white paper in its series on mailing efficiency, Neopost explains how organisations can maximise the impact of postal communications within a multimedia communications strategy.
