NEW YORK, NY — (Marketwire) — 03/29/12 — IDO Security Inc. (OTCBB: IDOI), developer of the innovative MagShoe shoe scanning device (SSD), today announced that the Company along with Ltd., an international security consulting and system integration company, will present the MagShoe at in Brazil, one of the most important Homeland Security professional exhibitions in South America, on April 10-12, 2012. The event comes at a key strategic juncture as the Company launches its marketing campaign in South America in preparation for a large number of mega events held in Brazil in which security infrastructure is currently being established.
Mega events in Brazil, such as the 2014 FIFA World Cup Soccer Championships and the 2016 Olympic Summer Olympic Games in Rio de Janeiro, present major security challenges to the authorities in Brazil. IDO Security has developed a long-term relationship with authorities through professional delegations sent from Israel to Brazil and from Brazilian delegations visiting Israel.
The MagShoe has demonstrated to be a key component in aviation security, as well as providing an ideal solution to other high-traffic venues such as stadiums, bus and train terminals. The unique walkthrough design of the MagShoe offers high security without unnecessarily slowing the flow of pedestrian traffic.
ISDS CEO Mr. Tomer Fulman stated, „We are pleased to work with IDO Security in presenting the MagShoe at LAAD Security 2012. Considering the mega events that will take place in Brazil, ISDS is keen to present innovative technology solutions to the Brazilian Authorities and the MagShoe provides a unique solution to maintain the security level without slowing the flow of the massive crowds on public transportation.“ ISDS Ltd. welcomes IDO Security-s solution as part of its innovative technology at LAAD.
Ido Bar-Oz, IDO Security-s VP of Business Development, comments, „Professionals responsible for planning the security measures for all these huge events will be attending the LAAD Exhibition and this will be a golden opportunity for us to intensify our marketing efforts in South America.“
Headquartered in New York with a subsidiary in Israel, designs, develops and markets the patented MagShoe shoe scanning device (SSD), filling a critical void in today-s detectors by extending screening to the lower body and feet. MagShoe-s „shoes-on“ design maximizes security, thoroughness and accuracy while eliminating the need to remove shoes for increased convenience and safety; neither invasive nor harmful to the body as some of the other screening devices currently used in the marketplace. Ideal for security and loss prevention at virtually any facility, MagShoe is currently in use worldwide at international airports, cruise lines, government agencies, correctional facilities, mints and more.
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This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based upon our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed as a result of a number of factors, including but not limited to, anticipated trends and challenges in our business and the markets in which we operate, the ultimate market acceptance of our products, the sufficiency of existing capital resources, our plans for future products and enhancements of existing products, the ability to secure additional sources of financing, general economic conditions, the availability of competing products and changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading „RISK FACTORS“ in Item 1A of IDO-s Annual Report on Form 10-K for the year ended December 31, 2010, and in our other filings with the Securities and Exchange Commission at . We undertake no obligation to revise or update any forward-looking statement for any reason.
COMPANY CONTACT: Christopher Cox 347-855-5869
Media Relations Mike Elliott 813-421-1701
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