PHOENIX, AZ — (Marketwire) — 07/26/11 — Join the and the on August 25, 2011, at the for the . The event was created to educate marketing professionals in the Southwest on how to successfully implement the latest technologies into their marketing programs. The Marketing Technology Summit connects hundreds of attendees with the marketing leaders and innovators defining industry best practices. Attendees will have access to immediately applicable perspectives, knowledge and tools to help drive marketing success.
„This is the third year that the Arizona Technology Council has joined forces with the Business Marketing Association to host the Marketing Technology Summit in Phoenix,“ said , president and CEO, Arizona Technology Council. „The Council was formed to connect, represent and support the state-s expanding technology industry. This annual educational forum helps our members better leverage technology to reach and exceed their growth plans.“
The Marketing Technology Summit is the only event of its kind in Arizona. It features a keynote presentation, panel discussions and a networking and marketing exposition — all designed to help marketers in the Southwest build their plans for the future. Event speakers are from leading corporations, including Eloqua, GE Healthcare, IBM, Infusionsoft, Xerox Corporation and CKB2B.
„While the impact of using new technologies to reach customers has been clear for consumer brands, many business-to-business organizations are still challenged with implementing technology-driven marketing strategies that deliver measurable results for their brands,“ said , president of the Business Marketing Association-s Phoenix chapter, and president of . „The 2011 Marketing Technology Summit will present real-life success stories from industry leaders such as IBM and GE Healthcare on how they have used technologies such as online video, search engine optimization, and social media to increase brand awareness and improve the efficiency and effectiveness of their marketing programs.“
Thursday, August 25, 2011
12:30 p.m. – 6:30 p.m.
Hilton Scottsdale Resort & Villas Grand Ballroom 6333 N. Scottsdale Rd. Scottsdale, AZ 85250
12:30 p.m. — Registration/Technology Expo
1:30 p.m. — Digital and Mobile Marketing Trends for 2011: Perspectives from Top B2B Marketers
, Global Digital Marketing communications manager, GE Healthcare
, vice president, Industry Marketing, Global Document Outsourcing, North America, Xerox Corporation
Christina „CK“ Kerley, mobile B2B marketing specialist, CKB2B
3:00 p.m. — Trends in Marketing Automation: Your Secret Weapon in 2011 and Beyond
, chief marketing officer, Eloqua
, chief marketing officer, Infusionsoft
4:15 p.m. — Keynote Speaker: , vice president of Corporate Marketing, IBM
5:15 p.m. — Cocktail Reception/Technology Expo
Network with peers in business marketing and connect with more than 25 business-to-business and technology companies to learn about products and services designed to help marketers brand their businesses.
AZ Tech Council and BMA Members: $35
General Admission: $50
To learn more about the event, sponsor or register, please visit .
The Arizona Technology Council is a private, not-for-profit trade association founded to connect, represent and support the state-s expanding technology industry. To promote economic growth and professional development in Arizona-s technology sector, the Council provides members networking opportunities, business support and access to educational forums. The Council strives to distinguish Arizona as a leader in the technology community and offer resources that are exclusive to its members. To become a member or to learn more about the Arizona Technology Council, please visit . You are also invited to the president and his staff at , @aztechcouncil, or view the Council-s , , or page.
Begun in 1922 as the National Industrial Advertising Association, today-s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications strategy and tactics. The Phoenix chapter was established in 2008. They meet every third Tuesday afternoon with workshops and programs that enhance members- marketing knowledge and careers. To become a member or to learn more about BMA Phoenix, please visit . You can also follow BMA Phoenix via Twitter:
Linda Capcara
Global Connect Communications (480) 940-1474
Sonia Bovio
Business Marketing Association, Phoenix (480) 308-0281
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